I was under the impression that Serious Burger over by the mall in Grand Chute was a franchise. The logo looks corporate. The menu is focused. The interior is trendy and slick in that bland sort of way. It looks, feels, and tastes like a franchise. So, franchise? Nope. Turns out, Serious Burger is local.
Not Feeling All That Serious About Serious Burger
I was happy to see that Serious Burger had a couple of non-burger alternatives on the menu. These alternatives included a portabella sandwich and grilled/crispy chicken sandwiches. I opted for the grilled chicken sandwich, which rings in at $6.49 with no sides items or drink. After ordering, we were given a number and went and sat down at our table, where we waited just shy of what felt like forever for our lunch to arrive. Going in we knew speed wasn’t the name of the game at Serious Burger, so that’s not too big of a thing.
The presentation of the chicken sandwich when it did arrive was kind of neat. It was served on a small wooden cutting board with a knife stabbed through the top of the sandwich. Unfortunately, the grilled chicken sandwich was small, sloppy, and didn’t taste like anything other than the condiments that were slathered on it. The only time I noticed the chicken is when I bit into some nodule that was hard and … chewy. I’m hoping it was a chunk of cartilage. The bread was good, though.
Other than the presentation of the sandwich, there wasn’t much about Serious Burger that stood out. As mentioned, the decor was trendy, slick, and bland with goofy signs on the wall a la every generic franchise restaurant ever. Also, the space Serious Burger occupies is long and narrow with doors on both ends. This created a wind tunnel effect that is probably refreshing in the summer but made the place freezing now that we are in the middle of winter.
The verdict? I feel like Serious Burger has earned its 58% Urbanspoon rating and I highly doubt I’ll be back. It’s a nice concept, but it just feels too much like a generic franchise and if I’m going to head to a franchise for a burger or sandwich, it’ll probably be to Fuddruckers. Serious Burger is also seriously expensive. If you sat down for a full meal with a burger ($6.99), fries ($2.39), and drink ($2.39) you are looking at almost $12.00 and the prices just go up from there. Ouch.
4353 W. Wisconsin Ave.
Appleton, WI 54913